At Anheuser-Busch, I was responsible for the Busch Bucks and Busch brand email marketing segments.  On average Busch sends out one email every two weeks to their general consumer database and 1 email per week to the Busch Bucks loyalty brand consumers.  When I started with AB in May of 2018, the Busch Bucks program had 70,000 users in their database, and as of November 2019, they have over 115,000 users. To create the emails I used photoshop for all the graphics and I used Dreamweaver to code the layout using HTML and CSS with mobile responsive styles.  To distribute the emails, I used the Salesforce Marketing Cloud email client and built personalized blocks of content for the emails in MovableInk.  These personalized and dynamic content blocks contain Busch product locator maps of the users area, targeted weather blocks, name personalization within the body of the email or on images, social media feeds, scratch-offs, live polls, and point bars which displayed the users current redeemable points. I was responsible for creating A/B segmentation tests which would test different times/dates, email content and subject lines and automated emails for birthdays.  I would gather this data and send to the brand teams to better and grow the Busch email marketing campaigns in the future.